Psycho Marketing
THE BOOK THAT NAMED THE DISCIPLINE.
Before Psycho Marketing, marketing psychology was either academic theory or anecdotal wisdom passed down in agency hallways. There was no rigorous, field-tested framework that a working marketer could actually use.
This book built that framework from scratch. Drawing on 100+ academic papers — and tested against real campaigns — it gave practitioners a repeatable system for understanding why buyers decide what they decide.
Fifty thousand readers globally. #1 in its category. The book that made marketing psychology a serious discipline.
THE COMPLETE SYSTEM.
The neuroscience of purchase decisions — what happens in the brain in the seconds before someone buys.
Why every significant purchase is an act of identity confirmation — and how to position for who the buyer believes they are.
The mechanism of desire — how to create the gap between current state and imagined future that drives purchase.
The 11 signals that build or destroy trust before a single word of copy is read.
The six friction points that silently kill conversions — and how to close each one without discounting.
Why customers leave — and the psychological sequence that converts a first purchase into a lifetime relationship.
WHAT 50,000 READERS SAID.
"I've read every major marketing book. This is the one I keep coming back to. It doesn't teach you what to do — it teaches you how to think."
"We used this as the framework for an entire brand relaunch. Revenue up 3x in eight months. The identity chapter alone paid for the relaunch."
"Required reading for every person on my team before they touch a brief. The language it gave us changed how we talk about buyer problems."
"The most practical psychology book I've read. Academic enough to be rigorous. Practical enough to use on Monday morning. There's nothing else like it."